ideas, insights & inspiration

Thinking on branding, web design, video, and marketing from the Christopher & Mae team—written for growing businesses doing big things.

INSIGHTS

why most rebrands fail before they start

A new logo won't fix a positioning problem. Here's how we help clients diagnose what's actually broken before a single pixel gets pushed.

Before we touch design, we audit content, structure, and goals. Steal our exact pre-redesign checklist.

AI speeds up the work around the work. But strategy, taste, and trust still belong to people.

Cinematic footage is table stakes. The videos that drive results are built on story structure.

How to rebuild an email program around value, cadence, and segmentation that respects the reader.

Logos get all the attention, but voice is what people remember. How to define and document yours.

An honest comparison from a team that builds on both—cost, control, content, and long-term care.

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