Dayton Arcade

A historic mixed-use destination building deeper community engagement with a modern digital presence.

website design & development

marketing strategy & execution

ongoing support & retainers

the challenge

The Dayton Arcade is a revitalized urban hub with growing businesses, events, and community programs—but its digital presence wasn’t keeping pace. Audiences struggled to navigate the site, discover tenants, or engage with what was happening inside the Arcade. Internally, the team needed clearer marketing structure, better content execution, and a digital foundation capable of supporting ongoing growth. The challenge: make it easier for people to discover, explore, and engage with the Arcade.

clarity through strategy

We began with audience insights, analytics, and SEO research to understand how people were interacting with the Arcade online—and where they were getting lost. These findings shaped a clearer content structure and set the direction for the new digital experience.

designing a simpler, more welcoming experience

We streamlined navigation and created flexible, modern templates that make it easy to explore tenants, browse events, and learn about the Arcade’s history. The design blends the building’s architectural character with an intuitive experience built for diverse audiences.

a scalable digital foundation

We built a WordPress system that supports the Arcade’s expanding programming, from events and tenant directories to community engagement. The platform is easy for the internal team to update and structured to grow with future content needs.

strengthening marketing strategy

Alongside the website, we served as a strategic marketing partner—conducting a brand and market analysis, delivering social insights, and building a 12-month roadmap. We clarified messaging, elevated content strategy, and helped the team deepen community engagement across channels.

the impact

The Dayton Arcade now has a modern, unified digital presence that reflects its energy and purpose—making it easier for visitors to discover events, connect with tenants, and engage with the community. Within 60 days of launch, overall traffic increased by 95%, with first-time visitors up 88% and engagement deepening across the site. Page views more than doubled, user engagement events increased 120%, and file downloads rose over 1,000%, signaling clearer access to information and more meaningful interaction. Supported by improved performance, accessibility, and stronger marketing strategy, the Arcade is better positioned to grow awareness and support the evolving needs of its diverse audiences.

User Engagement Events Increased

120%

Traffic Increased by

95%

File Downloads Rose Over

1,000%

let's build something that lasts

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