marketing strategy & execution
Marketing shouldn’t feel like a guessing game—or a constant scramble.
We help you turn your brand strategy into real-world momentum with marketing that’s consistent, aligned, and measurable. At Christopher & Mae, we partner with small teams to plan and execute thoughtful campaigns that support your brand and move your audience. From content to performance tracking, we help you do more—with less stress and more strategy.

what we deliver
Our Marketing Process
We help you focus on what matters most—building a marketing engine that supports your growth, not just fills a calendar.
01
Strategy & Audit
We start by understanding where you are and where you want to go. We’ll review what’s working, identify gaps, and create a focused plan based on your goals and capacity.
Outputs
– Marketing strategy brief
– Channel & content audit
– Growth priorities & opportunity map
02
Planning & Content
We build a clear content and campaign calendar that balances your short-term goals with long-term vision. Whether we’re planning emails, social, blog content, or video—we keep everything aligned and intentional.
Outputs
– Monthly or quarterly content calendar
– Campaign ideas & creative direction
– Messaging and CTA planning
03
Creative Execution
Our team produces and publishes marketing content that reflects your brand voice and visual identity. We collaborate closely with you to keep everything relevant, timely, and brand-aligned.
Outputs
– Email and social copy
– Design and asset creation
– Campaign materials (landing pages, CTAs, graphics)
04
Distribution & Engagement
We help you get the right message to the right audience—at the right time. Whether it’s through email, organic content, paid support, or lead nurturing—we make sure your brand shows up consistently and meaningfully.
Outputs
– Posting and scheduling (if retained)
– Audience segmentation or list support
– Light paid strategy (if applicable)
05
Optimization & Growth
Every month, we review what worked and what didn’t—adjusting the strategy to stay aligned with results. Our marketing retainers include reporting, refinement, and ongoing collaboration.
Outputs
– Monthly performance snapshots
– Content/campaign adjustments
– Growth ideas & quarterly planning