brand strategy & identity
Clarify your voice, define your message, and create a brand that resonates.
Your brand is more than a logo—it’s the story people remember, the feeling they get, and the trust they build over time. We help you bring all of that into focus. At Christopher & Mae, we guide teams through a strategy-first process that uncovers your core message, defines your identity, and creates a brand system that’s clear, confident, and ready to grow.
what we deliver
Our Brand Strategy Process
We guide you through a thoughtful, proven framework—rooted in deep listening, strategic clarity, and creative alignment.
01
Discovery & Insight
We start by listening. Through collaborative workshops, stakeholder interviews, and industry research, we gain a deep understanding of your brand, your team, and your audience. We want to know what’s working, what’s not, and what you hope to become.
Outputs
– Discovery session summary
– Brand audit + competitor scan
– Insights that shape strategy
02
Brand Foundation
We define what your brand stands for: your purpose, your values, your tone, and your audience. This becomes the foundation for everything that follows—from messaging to design.
Outputs
– Brand purpose + value pillars
– Audience profiles + positioning statement
– Voice and tone guidelines
03
Messaging Framework
Next, we craft your brand’s story: who you are, what you do, why it matters, and how you talk about it across channels. This messaging framework gives your team clarity and consistency at every touchpoint.
Outputs
– Messaging pillars + elevator pitch
– Taglines, headlines, boilerplate copy
– StoryBrand-inspired brand narrative (optional)
04
Visual Identity Design
With the strategy in place, we move into design. We explore how your brand looks and feels—from logos to color palettes to typography and supporting visuals. Everything is purposeful and built to express your brand clearly.
Outputs
– Logo concepts and refinements
– Brand color palette + type system
– Supporting brand marks or patterns
05
Brand System & Guidelines
We tie it all together with a brand guide that documents how to apply your brand across print, digital, social, and more. It’s not just about rules—it’s a tool your team can actually use.
Outputs
– Comprehensive brand guide
– File delivery + usage instructions
– Optional training for your team or partners
06
Outputs
Let’s bring your brand into focus—so you can show up with confidence, consistency, and clarity.
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