our journey

Our first step involved in-depth consultations with MB stakeholders to clearly define success metrics and objectives for the website. This collaborative approach ensured that the project had a clear direction and goals that aligned with MB’s vision.

audit and strategy

A comprehensive audit of the existing site revealed user behaviors and identified areas for improvement. Armed with these insights, we crafted a content strategy focused on user journey optimization and key call-to-action language. SEO copy was meticulously developed, leveraging keywords from our audit to enhance visibility and reach.

visual identity and design

Drawing inspiration from MB’s recently refreshed brand, we incorporated textures and line work from their learning center into the website design. With accessibility as a core goal, we adhered to the latest ADA compliance standards, ensuring an inclusive and enjoyable experience for all users. As part of that process we refreshed their color palette to adhere to compliancy standards. The end result resonated so well internally that the palette was applied across the brand to other materials and applications.

development and user experience

Our modular approach to development made the back-end of the site easily manageable for the MB team. The site’s architecture allows for effortless updates and expansions, empowering MB to maintain and grow their digital presence independently.

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