The 6 Most Common Problems with Modern Website Design

As the creator of your website, it’s your responsibility to give your visitors a reason to stick around. Everyone wants a website that attracts users and boosts conversion rates – so, what are the common issues that are holding you back from taking your website from good to great? 

• You play hard to get. If you want customers to find you, don’t hide your contact information in a hard-to-find location. Have it clearly displayed, because oftentimes that information is hidden or completely absent. 
• Your website includes broken links. Broken links are links on your website that don’t work. Broken links take you to a 404 page, which indicates that the page you are looking for cannot be found. Keep your website up to date, making sure all the information is current and valid. Otherwise, it can break trust with your users and negatively impact your search engine rankings. When rankings decline, so will your website's exposure, leading to fewer visitors. 
• The website is confusing for the user. If your user finds themselves on a page with no clue where to go next, that means the website is doing a poor job of guiding them on a journey. By the usage of an easy-to-use navigation bar and search function and CTA (calls to action) on each page, you can help ensure that the user experience is clear and impactful.
• Lack of SEO optimization. Unfortunately, leads typically do not come from nowhere (wouldn’t it be nice if they did?!). Through proper SEO (search engine optimization), it will increase your website’s exposure to your target audience. 
• Your website’s homepage is cluttered. Think of your homepage as your company’s introduction to the user. Keep it clean, simple and with a clear CTA. 
• Lack of social media integration. Social media plays a huge factor in any marketing campaign. It’s not enough to simply create Instagram or Twitter accounts; make sure you integrate them to your website as well. 
  

All these insights can help you gain new customers. Continually peruse your own website and digital platforms – take a walk in your users shoes, if you will. See it from their perspective and keep seeking ways to improve your website.